Italian DJ Massimo Giorgetti admits to having two passions in life, music and fashion. Using this unique combination Massimo has created a unique brand that appeals to confident fashionistas who like to express their creativity through fashion.

Born in Rimini in 1977 Massimo Giorgetti left school to work in a fashion boutique in Riccione where he started his fashion career as a floors salesman, later becoming a creative consultant before he decided to create his own label in 2008. Teaming up with the Paoloni Group he created a brand that mixes elements of indie music culture with contemporary art to create key items that are on trend every season.

With inspirations from Yves Saint Laurent, Coco Chanel and Walter Albini MSGM is a brand that uses fine Italian craftsmanship and pulls and tears at its features to create a look for the newest generation of fashion loving individuals.

His first collection in 2010 was an instant hit and was declared as one of the best emerging collections by Vogue talents and Massimo Giorgetti himself was celebrated as one of the best revelation of the year 2010 by Vogue Italia’s “Who’s on next” competition.

This collection is full of bold prints, full of colour and each season their designs will be sure to wake up your wardrobe!