MSGM

Born in Rimini, Italy, in 1977, Massimo Giorgetti started his fashion career as a salesman in a boutique, later becoming a creative consultant before launching his own label in 2008. Teaming up with the Paoloni Group he created MSGM, a brand that mixes elements of indie music culture with contemporary art to create key items that are on trend every season. Taking inspiration from Yves Saint Laurent, Coco Chanel and Walter Albini, MSGM takes fine Italian craftsmanship and pulls and tears at its features to create a look for the newest generation of fashion-loving individuals. Contemporary yet decade-hopping, the MSGM collection is full of bold prints, vibrant colour and eye-catching patterns.

“MSGM takes fine Italian craftsmanship and pulls and tears at its features to create a look for the newest generation of fashion-loving individuals”