MIH

Distinctive, relaxed and assured, London-based M.i.h Jeans is the denim girl’s denim brand. Founder and chief creative office Chloe Lonsdale, daughter of Tony Lonsdale, who set up London’s iconic Jean Machine in the 70s, launched M.i.h ten years ago and, it’s safe to say, denim is in her ‘genes’. The brand’s signature style revolves around perfect fits and innovative yet authentic washes – a vintage look for a thoroughly modern woman. At the centre of the brand’s approach is a desire to create products that people love living in, and a commitment to denim design that goes beyond the material to capture a free-spirited, blue-jean emotion with lasting character. Celebrity advocates include Rachel Weisz, Jennifer Lawrence and Julianne Moore.

“A commitment to denim design that goes beyond the material to capture a free-spirited, blue-jean emotion with lasting character”