Son of a French-Moroccan furniture retailer, Joseph Ettedgui emigrated to London in the late 1950s and trained to be a hairdresser. During the 1960s he visited Paris to see the ready-to-wear collections. There he met Kenzo and soon began selling the Japanese designer’s brightly coloured sweaters in his King’s Road salon. Before long, the clothes had eclipsed the hairdressing, and Joseph’s first shop was established below the salon in the early 1970s. He launched his own brand knitwear and clothing lines in the 1980s and, although the giant of fashion retail passed away in 2010, his collection continues to be a great favourite with the savvy fashion buyer – essential everyday pieces that stand the test of time.
“A great favourite with the savvy fashion buyer – essential everyday pieces that stand the test of time”