Imagine a label born of a love of beautiful textiles and the beauty of a unique savoir-faire.

Imagine two women, two friends, two destinies, two personalities, brought together by a same desire : to create differently.

Far from the rush of capital cities, Lise and Mathilde dream up and design their collections. Together they have created the label we have all been secretly dreaming of: INOUÏ

In their studio in the Baie de Somme they find the inspiration for each season’s new prints and designs. Their love of natural fabrics and their great respect for traditional techniques bring into being their unique scarves.

Fashion knows no boundaries and INOUÏ surprises and dazzles with a subtle alliance of modern French touch and Indian fabrics.

INOUÏ is a label that’s perfect for when you’re looking for a scarf offering simplicity or a touch of originality.