Synonymous with understated luxury, the label began life as the go-to cashmere range for the fashion conscious in 2001. Seventeen years on, the brand has developed into a full ready-to-wear collection that still features those signature knits alongside instantly recognisable separates, dresses and outerwear. Design guru and founder Jane Lewis’ pared-down aesthetic has a devoted fashion following and a quiet celebrity clientele that includes the likes of the Duchess of Cambridge, Gwyneth Paltrow, Sienna Miller and Victoria Beckham. A truly British brand, the key to its success is the unwavering belief that less is more, with each detail finely tuned and each piece created from the best materials.
“A truly British brand, the key to its success is the unwavering belief that less is more”