As a collection CHARLI was launched with the intention of offering urban essentials with contemporary silhouettes to bring a fashionable edit of jersey separates.

From season to season CHARLI build the signature day-to-night sense of chic that reflects the sensibility of the city where the collection was born, London.  The collection maintains an easy-luxe aesthetic at its core, continuing to work with softly draped shades and knitwear, as well as experimenting with high end washing treatments and finishes.

Developed using both traditional and innovative techniques on the core fabrications of modal jersey, cashmere blends and washed linen the label has developed a close following.  What started as a capsule collection of jersey basics has now become a fast growing contemporary ready to wear brand.